David vs. Goliath: Taking on Larger Competition and Winning
Running a small business isn’t easy. In our global society there is unlimited opportunities, but also unlimited threats. So when a competitor moves in — especially a big one — it can feel like battle lines have been drawn.
Sharpen Your Edge
Before you do anything, accept the fact that you can’t compete on the same level as a large national chain. But that doesn’t mean you can’t win the battle. Study what the competition does and how they do it. Then use that information to define — and sharpen — your company’s competitive edge.
A large competitor will almost certainly have lower prices and a deeper inventory. But you can connect with customers in ways the competition can’t. You can add value to every customer interaction by being attentive and providing expertise and personalized service.
Perhaps your biggest edge is your size. Being small means you can respond to market trends and customer requests more quickly. You...